I frequently browse the TED-website www.ted.com for presentations. I find them perfect for giving my brain a break from whatever I have been working on or during a quick lunch at my desk. And I often find them very inspiring as regards presentation technique. So instead of reading an article, today I invite you to have a look at the following presentations. It is not only their content that makes those presentations great, but also the “how”:
1. Dare to use humour and props
Swedish professor of Public Health Science Hans Rosling has been called “the great visualizer”. He has become somewhat of a TED legend, reaching millions of people with his talks. He his not only really good with his statistics software Gapminder, but also with more analogue technology in the form of props. And he uses humour to change our view of the state of the world. Here are my favourites:
2. Tell a story
Dan Barber tells us how he fell in love with a fish. Actually, he talks about sustainable fish farming and how chefs as himself can keep fish on the menu.
3. Show how much you care and why
Dan Pink´s talk on the puzzle of motivation is one of the 20 most watched talks on TED. I guess that is not only because his main message – that there is a mismatch between what science knows about motivation and what business does with regard to employee incentives – is quite fascinating. I think it´s also because he in his talk shows us how much he cares about this mismatch. And what can be achieved if the knowledge that science has collected would be applied in the world of business.
4. Depart from your script
If you have taken presentation training or read books on the subject, you will have been told that departing from your script usually is not a good idea. But sometimes it is, which one world-famous talk shows: This talk was made long before TED and it became a global cultural icon: Dr. Martin Luther King´s speech for the March on Washington on 28 August 1963. Did you know that the famous ”I Have a Dream”-part of his speech was not prepared? Dr. King departed from his script after he had been prompted by singer Mahalia Jackson to ”Tell them about the dream!”
How can you use similar methods to make your own presentations more fascinating and memorable for your audience?